PPT Slide

6. Survey and Sampling

• When and why are surveys used in behavioral research?

• What are the advantages and disadvantages of using interviews

versus questionnaires in survey research?

• How is probability sampling used to ensure that a sample is

representative of the population?

• What is sampling bias, and how does it undermine a researcher’s

ability to draw conclusions about surveys?

• What statistical procedures are used to report and display data

from surveys?

• What is the margin of error of a sample?

Next slide

Back to first slide

View graphic version