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Web surveys are becoming increasingly common and have had a big impact in the way surveys are conducted and the ways in which we perceive survey data. Whether itís the presidential elections or a contentious current issue, popular media has decided that polling and surveys would be the mode of choice for conveying the publicís opinion on a topic. It is thus absolutely crucial that we, the general public, be more informed and become more critical consumers of the polls and survey that we see around us everyday. Being able to understand and trust surveys is critical to becoming informed in todayís world. To help guide you in comprehending the significance of surveys and questionnaires, below are some key aspects of polls/surveys that an average person should take into account when trying to make sense of polls, statistics, and results in the media.


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