One tree read left to right, five linked charts, plus how much of each cohort has repeated. Hover any chart and every panel lights up at the same point in time.
Read the tree left to right. Cohort revenue = active customers × revenue per active customer. Revenue per active = orders per active × revenue per order.
Customers who have repeated sits outside the tree: the cumulative count (or %) of the cohort's buyers who have made their FIRST repeat order by each point in time. Second and later repeat orders do not move this curve; it only asks how much of the cohort has repeated so far.
Click a cohort chip to hide or show it everywhere. Arrow keys move the highlighted period, up and down switch cohorts; Esc clears.