Digital Awareness
Writers sometimes spend hours picking out how to present their work. The image or words that proceed and follow a piece of work can have a huge effect on the tone and perception of the specific piece. In the digital world, your reader can click in to your piece from any page on the internet, thus effectively ruining the pre-planned padding.
Bad Context
This example shows a screenshot of the beginning of an informative, and helpful article. However, there are numerous ads surrounding the article which take away from it's credibility.
Bad Context
Bad Context with Highlighted Ads
Good Context
This screen shot depicts a web page with good context. It's clean and well laid out. Also, it doesn't have any unnecessary information to distract the reader or detract from it's credibility as an article.
Good Context
As you can see, controling your work's context in the digital realm is extremely important. There are tools you can employ to help control for bad context. Flash is an effective tool that allows you to control the forward and backward motion of a piece. Another way to control for context is to disable the "right-click" mechanism of your site. Both methods described here generally require a thorough understanding of web technology and methods. You can learn more about web tools and technologies in the Refine Your Skills section.
2005