Marketing
Resource List

Introductory Readings and Books

Brown, Malcolm "Greening the Bottom Line." Management Today (July 1995): 72-78.

Buchholz, R. A. Principles of Environmental Management: The Greening of Business. Englewood Cliffs, NJ: Prentice-Hall, 1993.

Buchholz, R. A., et al. "General Electric: Environmental Forecasting." In Management Response to Public Issues: Concepts and Cases in Strategy Formulation. Englewood Cliffs, NJ: Prentice-Hall, 1985.

Cairncross, F. Costing the Earth: The Challenge for Governments, The Opportunities for Business. Boston: Harvard Business School Press, 1992.

Carson, P., and J. Moulden. Green is Gold: Business Talking to Business About the Environmental Revolution. Toronto: HarperCollins, 1991.

Conference Board. Business: Championing the Global Environment, Report No. 995, ed. J. Alster and T. Brothers. New York: Conference Board, 1992.

Corcoran, E. "Thinking Green: Can Environmentalism be a Strategic Advantage?" Scientific American 267 (December 1992): 34-45.

David, R. A., ed. The Greening of Business. Brookfield, VT: Gower, 1991.

Denton, D. K. Enviro-Management: How Smart Companies Turn Environmental Costs Into Profits. Englewood Cliffs, NJ: Prentice-Hall, 1994.

Kleiner, A. "What Does It Mean to Be Green?" Harvard Business Review 69 (July/August 1991): 38-47.

Kolluru, R. V., ed. Environmental Strategies Handbook. New York: McGraw-Hill (1993).

Design and Manufacturing

Allenby, Braden R., and Deanna J. Richards, eds. The Greening of Industrial Ecosystems. Washington: National Academy Press, 1994.

Alting, L. L. "Designing for a Lifetime." Manufacturing Breakthrough 2, no. 3 (May/June 1993): 29-33.

Andrews, J. "Fridge Makers Design for the Future." Custom Builder 7, no. 11-12 (November/December, 1992): 98-100.

Ashley, S. "Designing for the Environment." Mechanical Engineering 115, no. 3 (March 1993): 52-55.

Beaumont, J. R. "Commentary: The Greening of the Car Industry." Environment and Planning 25 (1993): 909-922.

Bergstrom, R. P. "Making Durable Goods." Production 45, no. 104 (October 1991).

Berry, B. "Automakers Want to Recycle All of the Car." Iron Age 8, no. 2 (February 1992): 28-29.

Bhat, V. N. "A Blueprint for Green Product Development." IM 35, no. 2 (March/April 1993): 4-7.

Bylinsky, G. "Manufacturing for Reuse." Fortune 131, no. 2 (February 6, 1991): 102-112.

Considine, G. "Design Rescues Products From the Scrap Heap." Design News 50, no. 9 (May 8, 1995): 25-26.

Design Management Institute. Braun: The KF40 Line of Automatic Coffee Makers: Executive Summary Case Study. 1992. Harvard Business School Case 9-996-023.

*Harvard Business School. Xerox: Design for the Environment. 1994. Case 9-794-022, Teaching Note 5-795-084.

*Management Institute for Environment and Business. Procter & Gamble Company: Life Cycle Analysis and Disposable and Reusable Diapers, 1994.

Sarkis, J., and A. Rasheed. "Greening the Manufacturing Function." Business Horizons 38, no. 5 (September-October 1995): 17-27.

U.S. Congress, Office of Technology Assessment. Green Products by Design: Choices for a Cleaner Environment. GPO# 052-003-01303-7. Washington: U.S. Government Printing Office, 1992. To order, call 202/512-1800 with a credit card or send a check for $8 to: Superintendent of Documents, Box 371954, Pittsburgh PA 15250-7954 .

"Going Beyond Green." Modern Materials Handling 50, no. 10 (September 1995): 12-13.

*International Institute for Management Development. Consumer Packaged Goods in Europe, 1993: Insights Into the Industry.

Balderjahn, Ingo. "Personality Variables and Environmental Attitudes as Predictors of Ecologically Responsible Consumption Patterns." Journal of Business Research 17, no. 1 (August 1988): 51-56.

Berger, I. E., and V. Kanetkar. "Increasing Environmental Sensitivity Via Workplace Experiences." Journal of Public Policy and Marketing 14, no. 2 (Fall 1995): 205.

Bohlen, Greg, Bodo B. Schlegelmilch, and Adamantios Diamantopoulos. "Measuring Ecological Concern: A Multi-Construct Perspective." Journal of Marketing Mgmt. 9, no. 3 (March 1993): 415-430.

Cornwell, T. Bettina, and Charles H. Schwepker, Jr. "Ecologically Concerned Consumers and Their Product Purchases." In Environmental Marketing: Strategies, Practice, Theory and Research, ed. M. Polonsky and A. Mintu-Wimsatt, 119-153. New York: Haworth Press, 1995.

Davis, J. J. "Consumer Responses to Corporate Environmental Advertising." Journal of Consumer Marketing 11, no. 2 (July 1994): 25-37.

Drumwright, Minette. "Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion." Journal of Marketing 58 (July 1994): 1-19.

Elkington, J., J. Hailes, et al. The Green Consumer. New York: Penguin Books, 1990.

*Harvard Business School. Chevron Corporation: Corporate Image Advertising. 1991. Case 9-591-005.

Johnson, Scott D., and Denise M. Johnson. "Eco-Attitudes and Eco-Behaviors in the New German States: A 1992 Perspective." In Environmental Marketing: Strategies, Practice, Theory and Research, ed. M. Polonsky and A. Mintu-Wimsatt, 101-117. New York: Haworth Press, 1995.

Kassarjian, Harold H. "Incorporating Ecology Into Marketing Strategy: The Case of Air Pollution." Journal of Marketing 35 (July 1971): 61-65.

Leigh, J. H., P. E. Murphy, and B. M. Enis. "Perceived Societal Benefit of Selected Product Classes: A Test of a Product Differentiation Framework." Journal of Macromarketing 9, no. 2 (Fall 1989): 44-54.

Martin, B., and A. Simintiras. "The Impact of Green Product Lines on the Environment." Marketing Intelligence & Planning 13, no. 4 (1995): 16-23.

Obermiller, C. "The Baby is Sick/The Baby is Well: A Test of Environmental Communication Appeals." Journal of Advertising 24, no. 2 (summer 1995): 55-70.

O…lander, Folke, and John Togersen. "Understanding of Consumer Behavior as a Prerequisite for Environmental Protection." Journal of Consumer Policy 18, no. 4 (December 1995): 345-385.

Pickett, Gregory, Norman Kangun, and Steve Grove. ÒAn Examination of the Conserving Consumer: Implications for Public Policy Formation in Promoting Conservation Behavior.Ó In Environmental Marketing: Strategies, Practice, Theory and Research, ed. M. Polonsky and A. Mintu-Wimsatt, 77Ð99. New York: Haworth Press, 1995.

Roper Organization. ÒEnvironmental Behavior, North America: Canada, Mexico, United States,Ó July 1992; and ÒThe Environment: Public Attitudes and Individual Behavior,Ó July 1990. [For availability, contact Cynthia Georgeson, S. C. Johnson Inc., 414/631-4728. Both reports are also summarized in Litvan (1995) and Chap. 2 of Ottman (1993).]

Schuhwerk, M. E., and R. Lefkoff-Hagius. ÒGreen or Non-Green? Does Type of Appeal Matter When Advertising a Green Product?Ó Journal of Advertising 24, no. 2 (Summer 1995): 45Ð54.

Schwepker, C. H., and T. B. Cornwell. ÒAn Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged Products.Ó Journal of Public Policy and Marketing 10, no. 2 (1991): 77Ð101.

Shrum, L. J., J. A. McCarty, et al. ÒBuyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy.Ó Journal of Advertising 24, no. 2 (Summer 1995): 71Ð82.

Stone, G., J. H. Barnes, and C. Montgomery. ÒEco-Scale: A Scale for the Measurement of Environmentally Responsible Consumers.Ó Psychology and Marketing 12, no. 7 (October 1995): 595Ð612.

Walley, W. ÒPricing Is Key To ProductsÕ Success.Ó Advertising Age 62, no. 6 (February 4, 1991): 12.

Zimmer, Mary R., Thomas F. Stafford, and Marla Royne Stafford. ÒGreen Issues: Dimensions of Environmental Concern.Ó Journal of Business Research 30, no. 1 (May1994): 63Ð74.

ÒSpecial Issue on Green Advertising.Ó Journal of Advertising 24, no. 2 (Summer 1995): 1Ð82.

Banerjee, S., C. S. Gulas, et al. ÒShades of Green: A Multidimensional Analysis of Environmental Advertising.Ó Journal of Advertising 24, no. 2 (Summer 1995): 21Ð32.

Chase, D. ÒP&G Gets Top Marks in AA Survey.Ó Advertising Age 62, no. 5 (January 29, 1991): 8Ð10.

Coleman, L. J. ÒMarketing in Shades of Green or Color the Trend in Marketing Green.Ó Health Marketing Quarterly 11, no. 3Ð4 (Summer 1994): 55Ð60.

De Carvalho, F. A., L. M. Guedes, et al. ÒMarketing Aspects of Environmental Practices of Multinational Enterprises in Host Countries: A Brazilian Case Study.Ó International Executive 37 (September/October 1995): 499Ð512.

Kilbourne, W. E. ÒGreen Advertising: Salvation or Oxymoron?Ó Journal of Advertising 24, no. 2 (Summer 1995): 7Ð20.

Levin, G. ÒGreen Marketing Gets Cautious.Ó Advertising Age 64, no. 28 (July 5, 1993): 4.

Ottman, J. ÒIgnore Environmental Issues at Your Own Marketing Peril.Ó Brandweek 35, no. 19 (May 9, 1994): 17.

Shannon, J. ÒWhy Forecasts Were So Green.Ó Marketing Week 18, no. 20 (July 28, 1995)

*Western Ontario Business School. Procter and Gamble, Inc.: Downy Enviro- Pak. 1990. Case 990A006; Teaching Note 890A06.

Benedetto, C. Anthony, and Rajan Chandran. ÒBehaviors of Environmentally Concerned Firms: An Agenda for Effective Strategic Development.Ó In Environmental Marketing: Strategies, Practice, Theory and Research, ed. M. Polonsky and A. Mintu-Wimsatt, 269Ð291. New York: Haworth Press, 1995.

Coddington, W. Environmental Marketing: Positive Strategies for Reaching the Green Consumer. New York: McGraw-Hill, 1993.

*Corporate Environmental Management Program, University of Michigan. Deja Shoe (A and B). 1996. Published by the Management Institute for Environment and Business.

Dyllick, Thomas. ÒEcological Marketing Strategy of Toni Yogurts in Switzerland.Ó Journal of Business Ethics 8 (August 1989): 657Ð662.

*European Case Clearinghouse. The Clean Green Shirt Company. 1994. Case 194-027-1.

Frankel, C. ÒBlueprint for Green Marketing.Ó American Demographics 14, no. 4 (April 1992): 34Ð38.

Frause, B., and J. Colehour. The Environmental Marketing Imperative: Strategies for Transforming Environmental Commitment Into a Competitive Advantage. Chicago: Probus, 1994.

Harrison, E. B. Going Green: How to Communicate Your CompanyÕs Environmental Commitment. Homewood, IL: Business One Irwin, 1993.

*Harvard Business School. Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign. 1993. Case 9-593-062; Video 9-593-516.

*ÑÑÑ. Green Marketing at Rank Xerox. 1996. Case 9-594-047; Teaching Note 5-595-091.

*ÑÑÑ. PresidentÕs Choice G.R.E.E.N.: Something Can Be Done. 1990. Case 9-590-051.

Litvan, L. M. ÒGoing ÔGreenÕ in the Õ90s.Ó NationÕs Business 83, no. 2 (February 1995): 30Ð32.

*Management Institute for Environment and Business. Coocafe, R.L. 1995.

*ÑÑÑ. Esprit. 1995.

McDaniel, S. W., and D. H. Rylander. ÒStrategic Green Marketing.Ó Journal of Consumer Marketing 10, no. 3 (1993): 4Ð10.

Menon, Anil, and Ajay Menon. "Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as a Marketing Strategy." Journal of Marketing 61 (January 1997): 51-67.

Ottman, J. Environmental Consumerism: What Every Marketer Needs to Know. Long Island, NY: Alert Publishing, 1991.

ÑÑÑ. Green Marketing: Challenges and Opportunities for the New Marketing Age. Lincolnwood, IL: NTC Business Books, 1993.

Sadgrove, K. ÒMarketing.Ó Chap. 10 in The Green ManagerÕs Handbook. Brookfield, VT: Gower Publishing Company, 1992.

Samli, A. C. Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy. Westport, CT: Quorum Books, 1992.

Saunders, Tedd. The Bottom Line of Green Is Black: Strategies for Creating Profitable and Environmentally Sound Businesses. San Francisco: Harper, 1993.

Scerbinski, Jacqueline. ÒConsumers and the Environment: A Focus on Five Products.Ó Journal of Business Strategy 12, no. 5 (SeptemberÐOctober 1991): 44Ð47.

Consumer Perception

Carlson, Les, Stephen J. Grove, and Norman Kangun. "A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach." Journal of Advertising 22, no. 3 (September 1993): 28Ð39.

ÒFTC Revisits Labeling Guides.Ó Environment Today 6 (October 1995): 3+.

Church, John M. ÒA Market Solution to Green Marketing: Some Lessons from the Economics of Information.Ó Minnesota Law Review 79, no.2 (December 1994): 245Ð324.

Colford, S. W. ÒFade-Out For Green?Ó Advertising Age 65, no. 51 (December 5, 1994): 1.

Cronin, Michael P. ÒGreen Marketing Heats Up.Ó Inc. 15, no. 1 (January 1993): 27.

Davis, Joel J. ÒFederal and State Regulation of Environmental Marketing: A ManagerÕs Guide.Ó Advanced Management Journal 59 (Summer 1994): 36Ð44.

*Harvard Business School. Catalan Leather Industry. 1996. Case No. 9-795-105.

Hoch, David, and Robert Franz. ÒEco-Porn Versus the Constitution: Commercial Speech and the Regulation of Environmental Advertising.Ó Albany Law Review 58, no. 3 (Summer 1994): 441Ð466.

Howett, Ciannat. ÒThe ÔGreen LabelingÕ Phenomenon: Problems and Trends in the Regulation of Environmental Product Claims.Ó Virginia Environmental Law Journal 11, no. 3 (Spring 1992): 401Ð461.

Israel, G. ÒTaming the Green Marketing Monster: National Standards for Environmental Marketing Claims.Ó Boston College Environmental Affairs Law Review 20, no. 2 (Winter 1993): 303Ð333.

Kangun, N., and M. J. Polonsky. ÒRegulation of Environmental Marketing Claims: A Comparative Perspective.Ó International Journal of Advertising 14 (1995): 1Ð24.

Lawrence, J. ÒFTC To Hear Industry GroupÕs Green Guidelines.Ó Advertising Age 62, no. 6 (Feb. 4, 1991).

*Management Institute for Environment and Business. Mobil Chemical Corporation, 1992.

McClure, K. Alexandra. ÒEnvironmental Marketing: A Call for Legislative Action.Ó Santa Clara Law Review 35 (1995): 1,351Ð1,378.

OÕBrien, K. A. ÒGreen Marketing: Can It Be Harmful to Your Health?Ó Industry Week 241, no. 8 (April 20, 1992): 56Ð60.

Ortego, J. J. ÒÔGreen MarketingÕ and the First Amendment.Ó Marketing Management 4 (Autumn 1995): 62Ð64.

Scammon, D. L., and R. N. Mayer. ÒAgency Review of Environmental Marketing Claims: Case-by-Case Decomposition of the Issues.Ó Journal of Advertising 24, no. 2 (Summer 1995): 33Ð44.

Shi, J. S., and J. M. Cane. ÒGrowing a Green Marketing Strategy.Ó Business & Society Review, no. 93 (Spring 1995): 61Ð63.

Tarsney, Peter J. ÒRegulation of Environmental Marketing: Reassessing the Supreme CourtÕs Protection of Commercial Speech.Ó Notre Dame Law Review 69, no. 3 (Summer 1994): 533Ð574.

Cascio, J. The ISO 14000 Handbook. Milwaukee: ASQC Quality Press, 1996.

Grodsky, Jamie A. ÒCertified Green: The Law and Future of Environmental Labeling.Ó Yale Journal on Regulation 10, no. 1 (Winter 1993): 147Ð227.

*Harvard Business School. Duales System Deutschland. 1996. Case 9-795-074.

Holloway, M., and P. Wallich. ÒHow Green Is My Label?Ó Scientific American 270, no. 5 (May 1994): 115.

Kirchenstein, J. J., and R. A. Jump. ÒThe European EcoLabels and Audits Scheme: New Environmental Standards for Competing Abroad.Ó Total Quality Environmental Management 3, no. 1 (Autumn 1993): 53Ð62.

Levinson, M. ÒSeeing Red Over Green: Why Big Business Hates Eco-labels.Ó Newsweek 127 (June 17, 1996): 55

*Management Institute for Environment and Business. Plantanera Rio Sixaola, S.A. 1994.

*ÑÑÑ. Portico, S.A. 1994.

Marsh, A. ÒCzechs Tout Green Products With New Seal.Ó Advertising Age 65, no. 39 (September 19, 1994): 18.

Mattoo, A., and H. V. Singh. ÒEco-Labelling: Policy Considerations.Ó Kyklos 47, no. 1 (April 1994): 53Ð65.

Nash, J., and J. Ehrenfeld. ÒCode Green: Business Adopts Voluntary Environmental Standards.Ó Environment 38, no. 1 (January 1996): 16.

Organisation for Economic Co-Operation and Development. Environmental Labelling in OECD Countries. Paris: OECD, 1991. [Available from OECD Publications, 2001 L Street, NW, Suite 700, Washington, DC 20036; phone 202/785-6323.]

OÕReilly, James T. ÒEnvironmental Product Certification: The Legal Implications of Green Endorsements.Ó Journal of Environmental Law and Litigation 8 (JulyÐDecember 1993): 199Ð220.

Rosen, B. N., and G. B. Sloane. ÒEnvironmental Product Standards, Trade and European Consumer Goods Marketing: Processes, Threats and Opportunities.Ó Columbia Journal of World Business 30 (Spring 1995): 74Ð86.

Tietje, C. ÒVoluntary Eco-Labelling Programmes and Questions of State Responsibility in the WTO/GATT Legal System.Ó Journal of World Trade 29, no. 5 (October 1995): 123Ð158.

Corporate Communications and the Value of a Good Corporate Image

Buchholz, R. A., W. D. Evans, et al. Chap. 6 in Management Response to Public Issues: Concepts and Cases in Strategy Formulation. Englewood Cliffs, NJ: Prentice-Hall (1985)

Conway, Stephen J. ÒThe CorporationÕs Role in Educating the Consumer.Ó In Business: Championing the Global Environment, Report 995, ed. J. Alster and T. Brothers, 31Ð33. New York: Conference Board, 1992.

Daigre, Gerard. ÒInvolving the Community.Ó In Business: Championing the Global Environment, Report 995, ed. J. Alster and T. Brothers, 27Ð28. New York: Conference Board, 1992.

*Darden Graduate School of Business. Quick-Cook Ovens: A Public Relations Perspective. 1985. Case E-0048, Teaching Note E-0048TN.

Fatkin, Harry. ÒCommunicating Environmental Performance to Stakeholders.Ó In Business: Championing the Global Environment, Report 995, ed. J. Alster and T. Brothers, 29Ð30. New York: Conference Board, 1992.

Harrison, E. B. Going Green: How to Communicate Your CompanyÕs Environmental Commitment. Homewood, IL: Business One Irwin, 1993.

*Harvard Business School. Alberta-Pacific Forest Industries, Inc. 1994. Case 9-794-099, Teaching Note 5-795-067.

*ÑÑÑ. Ashland Oil, Inc.: Fire Aboard the M/V Jupiter. 1993. Case 9-393-004.

*ÑÑÑ. Beresford Packaging, Inc. 1991. Case 9-591-105.

Kennedy, Robert. ÒThe Commitment to Corporate Environmental Excellence.Ó In Business: Championing the Global Environment, Report 995, ed. J. Alster and T. Brothers, 9Ð11. New York: Conference Board, 1992.

Lober, Douglas J., David Bynum, Elizabeth Campbell, and Mary Jacques. ÒThe 100+ Corporate Environmental Report Study: A Survey of an Evolving Environmental Management Tool.Ó Business Strategy and the Environment 6, no. 2 (1997): 57Ð73.

Ludford, L. F. Ò3P Program Pays Off in Cost Savings of $500 Million for 3M.Ó Public Relations Journal 47, no. 4 (April 1991): 20Ð21.

Mulligan, William. ÒCorporate Environmentalism.Ó In Business: Championing the Global Environment, Report 995, ed. J. Alster and T. Brothers, 24Ð26. New York: Conference Board, 1992.

Price-Thurman, Barbara. ÒPeople on the Front Line of Environmental Crisis.Ó In Business: Championing the Global Environment, Report 995, ed. J. Alster and T. Brothers, 33Ð34. New York: Conference Board, 1992.

Sawhill, J. C. ÒItÕs Not Always Easy Being GreenÑBut It Pays.Ó CHEMTECH 22, no. 11 (November 1992): 655Ð657.

Schrum, Roger. ÒEnvironmental Crisis Management.Ó In Business: Championing the Global Environment, Report 995, ed. J. Alster and T. Brothers, 31Ð32. New York: Conference Board, 1992.

*Western Ontario University, Ivey School of Business. Consumers Gas: The LNG Plant (A). 1989. Case 989L002; Teaching Note 889l002.

Caudron, S. ÒThe Green Handshake.Ó Industry Week 244, no. 7 (April 3, 1995): 33Ð35.

Long, Frederick J., and Matthew B. Arnold. The Power of Environmental Partnerships. Fort Worth, TX: The Dryden Press, 1995.

Mendleson, N., and M. J. Polonsky. ÒUsing Strategic Alliances to Develop Credible Green Marketing.Ó Journal of Consumer Marketing 12, no. 2 (Summer 1995): 4Ð18.

*National Pollution Prevention Center for Higher Education. Case Studies: (A) McDonaldÕs Environmental Strategy, (B1) The Clamshell Controversy, (B2) McDonaldÕs Decision, and (C) Sustaining McDonaldÕs Success; Teaching Notes. March 1995.

Beckenstein, A. R., F. J. Long, M. B. Arnold, and T. N. Gladwin; New York University Stern Business School. Stakeholder Negotiations: Exercises in Sustainable Development. New York: Irwin/McGraw-Hill, 1995. (ISBN 0-256-18806-8)

Ecotourism & Green Hotels

ÒSurvey Shows Travelers Will Spend More on ÔGreenÕ Services.Ó Hotel & Motel Management 210, no. 8 (May 8, 1995): 33.

Arlen, C. ÒEcotour, Hold the Eco.Ó US News & World Report 119, no. 21 (May 29, 1995): 61Ð63.

Barden, C. I. ÒThe Hotel of the Future?Ó Conde Nast Traveler 29, no. 5 (May 1994): 158Ð161.

Boo, E. Ecotourism: The Potentials and Pitfalls. Washington: World Wildlife Fund, 1990.

Cater, E., and G. Lowman, eds. Ecotourism: A Sustainable Option? New York: Wiley, 1994.

Freedman, A. J. ÒEcoTopia.Ó National Review 47, no. 23 (December 11, 1995): 38.

Frommer, A. ÒWriting Reasonable Rules for Real Ecotourism.Ó Travel-Holiday 177, no. 1 (February 1994): 25.

Jaquette, L. ÒHoteliers Are Seeing Green With Ecology Efforts.Ó Hotel & Motel Management. 207, no. 13 (July 27, 1992): 19Ð20.

Riggle, D. ÒHotels Join the Parade.Ó BioCycle 33, no. 10 (October 1992): 37Ð39.

Sinclair, L. ÒEnvironmental Hotels Appeal to Eco-travelers.Ó Safety & Health 150, no. 5 (November 1994): 93Ð94.

Troumbis, A. Y. ÒEnvironmental Labelling on Services: The Case of Tourism.Ó Ekistics: The Problems & Science of Human Settlements 58, no. 348Ð349 (Summer 1991): 167Ð173.

Watkins, E. ÒDo Guests Want Green Hotels?Ó Lodging Hospitality 50 (April 1994): 70Ð72.

Beaumont, J. R. ÒCommentary: The Greening of the Car Industry.Ó Environment and Planning 25, no. 7 (July 1993): 909Ð922.

Berry, B. ÒAutomakers Want to Recycle All of the Car.Ó Iron Age (February 1992): 28Ð29.

Davis, D. A. ÒGreen for Cosmetics.Ó Drug & Cosmetic Industry 156, no. 2 (February 1995): 22Ð34.

*European Case Clearinghouse. The Clean Green Shirt Company. 1994. Case 194-027-1.

Ortega, B. ÒOrganic Cotton May Feel Soft to Touch, But ItÕs Hard to Sell.Ó Wall Street Journal Eastern Edition (Tuesday, Nov. 8, 1994): B1ÐB2.

Irland, L. C. ÒWood Producers Face Green Marketing Era.Ó Wood Technology 120, no. 2 (March 1993): 34Ð36.

Malin, N. ÒIs Wood or Metal Greener?Ó Architectural Record 183, no. 9 (September 1991): 39Ð41.

Entine, J. ÒShattered Image.Ó Business Ethics 8, no. 5 (September/October 1994): 23Ð28.

ÑÑÑ. ÒLet Them Eat Brazil Nuts.Ó Dollars and Sense 216, no. 3 (March/April 1996): 30Ð35.

Dowling, Melissa. ÒDoes It Pay to be Green?Ó Catalog Age (October 1994): 107Ð110.

Fuller, G. W. ÒIngredients and ÔGreenÕ Labels.Ó Food Technology 47, no. 8 (August 1993): 68Ð71.

Stanley, T. L. ÒEco-Minded Ortho Trims Product Lines, Trowels New Packaging to Nurture Growth.Ó Brandweek 36, no. 1 (January 2, 1995): 9.

The Internet is changing so rapidly that no written compendium can hope to be current. The listing below has been updated as of December 1997; we recommend that you verify each siteÕs existence and content before using it in a classroom setting.

Environmental Marketing

Mark Cohen
Owen Graduate School of Management
Vanderbilt University
401 21st Ave. South
Nashville TN 37203
615/322- 6814
cohen@ctrvax.vanderbilt.edu

Betty Diener
College of Management
University of Massachusetts
100 Morrissey Boulevard
Boston MA 02125-3393
617/287- 5000

Donald Fuller
College of Business
University of Central Florida
P.O. Box 161400
Orlandao, FL 32816-1400
407/823- 5577
fuller@pegasus.cc.ucf.edu

Gail Kirby
Leavey School of Business
Santa Clara University
Santa Clara, CA 95053
408/554-5027
gkirby@scuacc.scu.edu

Thomas Klein
College of Business Administration
University of Toledo
3015 Stranahan Hall
Toledo OH 43606
419/530-4368

Morgan Miles
Department of Marketing
PO Box 8154
Georgia Southern University
Statesboro, GA 30460
912/681-0777
mmiles@gsvms2.cc.gasou.edu

Michael Jay Polonsky
Department of Management
University of Newcastle
Newcastle NSW 2308 Australia
61(49) 215-013
mgmjp@cc.newcastle.edu au

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